Ever wondered how an eCommerce store could function without inventory management and marketing? It's like trying to sail a ship ⛵ without a compass! Luckily, Fabrikatör has you covered with its seamless integration with Klaviyo. This integration combines the strengths of Fabrikatör's inventory management system with Klaviyo's powerful email marketing platform, providing a comprehensive solution for eCommerce businesses.

Let’s go over effective strategies and templates for managing backorders and preorders using Klaviyo, a powerful email marketing platform tailored for eCommerce businesses.

What is Klaviyo?

Klaviyo is a popular email marketing platform designed specifically for eCommerce businesses. As of June 2023, Klaviyo has assembled over 6.9 billion consumer profiles across its customer base. It offers a wide range of features and tools to help businesses effectively communicate with their customers, personalize marketing campaigns, and drive sales. One of the strengths of Klaviyo is its ability to create and automate email templates, which is ideal for creating a communication bridge with customers when managing backorders and preorders.

Backorders and Preorders

Backorders and preorders are practices in eCommerce where customers can purchase items that are temporarily out of stock (backorders) or reserve upcoming products (preorders). Managing customer expectations and providing clear communication during these situations is crucial for maintaining customer satisfaction and trust. The Fabrikatör and Klaviyo integration comes into play here. This way, you can not only manage your backorder/preorder process correctly but also improve customer satisfaction. You can book a free demo and learn more about it.

Importance of Communication When Accepting Backorders & Preorders

Effective communication plays a vital role in managing backorders and preorders. When accepting backorders, you simply tell your customers, "This product is out of stock, but you can still purchase it. You just need to wait a bit." For preorders, you say, "Shall we send this product to you as soon as it arrives? Then preorder it!" 🛍️

The operation of these two strategies is customer communication-oriented. The customer trusts you, the eCommerce owner, and waits for the products to arrive. After all, who among us doesn't eagerly await the products we order online? 👀 That's why, for these communication-based strategies, being in touch with the customer in many situations is of great importance. Because otherwise, the customer cannot track what's happening behind the scenes. 🚚

This is why Klaviyo provides templates and tools for businesses to keep customers informed about the status of their orders. These templates mostly involve information about their orders' status, estimated restock dates, and other similar details.

There could be different scenarios requiring different templates that you can send with Klaviyo app. Do you need templates? If yes, we have compiled a variety of Klaviyo templates you can use when accepting backorders and preorders. 🎉

Klaviyo Templates for Backorders

Here are some template examples we prepared for you. 🤝 You can copy/paste these templates and create your own version of emails. ✍️

🔹 Notification of Backorder Status

It would be beneficial to inform customers that their order is on backorder, apologize for any inconvenience, and provide an estimated timeframe for restocking.

Subject: Important Update Regarding Your Order

Dear [Customer Name],

We wanted to inform you that due to unexpected demand, your order is currently on backorder. We apologize for any inconvenience caused and assure you we are working diligently to restock the item.

Estimated Restock Date: [Date]

Thank you for your understanding and patience.

Best regards,

[Your Company Name]

🔹 Updated Restock Date Notification

When the backorder restock timeframe changes, promptly update customers with the new estimated restock date.

Subject: Updated Restock Date for Your Backordered Item

Dear [Customer Name],

We have an important update regarding the restock date for your backorder item. Due to unforeseen circumstances, the new estimated restock date is [New Date].

We apologize for any inconvenience caused and appreciate your patience.

Best regards,

[Your Company Name]

🔹 Apology for Delay

You can use this template quickly and politely to inform customers about delays and apologize for any inconvenience caused.

Subject: Apology and Update Regarding Your Order

Dear [Customer Name],

We wanted to inform you about a delay in your order and sincerely apologize for any inconvenience this may have caused.

New Estimated Delivery Date: [New Date]

We apologize for any inconvenience caused by this delay and assure you that we are working diligently to resolve the issue.

Thank you for your understanding and patience.

Best regards,

[Your Company Name]

✨ By editing these templates, you can expand your options, add emojis to your emails, or transform them into more personalized messages. 🤔 💬 ✍️

Now, let's take a look at some Preorder message templates.

Klaviyo Templates for Preorders

🔸 Confirmation of Preorder Placement

Confirm the successful placement of a preorder and provide details about the expected delivery or release date.

Subject: Confirmation of Your Preorder

Dear [Customer Name],

Thank you for preordering [Product Name]! Your order has been successfully placed, and we're excited to let you know that it will be available for delivery on [Expected Delivery Date].

We'll keep you updated on the progress of your preorder.

Best regards,

[Your Company Name]

🔸 Preorder Status Updates

Provide regular updates on the status of preordered items, including any delays or changes to the expected delivery date.

Subject: Update on Your Preorder Status

Dear [Customer Name],

We wanted to provide you with an update on the status of your preorder for [Product Name]. The production process is progressing smoothly, and we expect to ship your order by [New Expected Delivery Date].

Thank you for your patience and anticipation.

Best regards,

[Your Company Name]

🔸 Reminders and Countdowns for Preorders

Send reminders and countdowns to build anticipation and remind customers of upcoming preorder releases.

Subject: Your Preorder is Almost Here!

Dear [Customer Name],

Just a friendly reminder that your preorder for [Product Name] is almost ready for delivery! We're counting down the days until [Expected Delivery Date].

Get ready to enjoy your new [Product Name] soon!

Best regards,

[Your Company Name]

These templates can be improved further! How? Here are some tips from us!👇

Valuable Tips for Klaviyo Templates

💡 You can use customer data to personalize emails and segment audiences based on their order status or preferences. For example, you can segment your audience based on their previous orders or interests. If a customer has shown an interest in a product currently on backorder, you can send them targeted emails with alternative options they might be interested in. This personalized approach helps keep customers informed and engaged, leading to better customer satisfaction and retention.

💡You should protect the balance between keeping customers informed and avoiding email fatigue by timing communications appropriately. For instance, if a customer has placed a preorder for a highly anticipated product, you can send them periodic emails with progress updates, estimated delivery dates, and relevant news. By monitoring engagement metrics and feedback, you can adjust the frequency and content of your emails to ensure they provide value without overwhelming your subscribers.

💡You can make A/B Testing to test different email templates and strategies to optimize engagement and conversion rates. For example, you can test different email templates for announcing backorder availability or promoting preorder discounts. By analyzing metrics such as open rates, click-through rates, and conversion rates for each variation, you can identify which approach resonates best with your audience.

You can use the marketing capabilities of Klaviyo, but let me remind you, you need Fabrikatör to accept backorders and preorders. 📦

By integrating Fabrikatör with Klaviyo for managing backorders and preorders, you unlock a powerful set of tools to enhance customer communication, streamline inventory management, and drive customer satisfaction and loyalty.

Maximize Customer Success with Fabrikatör! 🚀

While efficiently managing your inventory with Fabrikatör, stay strong in your marketing activities with seamless Klaviyo integration. Just as backorder and preorder are essential parts of inventory management, adding customer communication to this process is also crucial for your customer success. With Fabrikatör and its integration with Klaviyo, you can achieve both! ✨

With Fabrikatör you do more:

• Efficient demand forecasting & better inventory purchasing plans 📈
• Reorder with automated replenishment on time 🔄
• Create purchase orders effortlessly and automatically 📦
• Build strong relationships with customers through seamless integrations 💪
• Accept backorders and keep selling all the time ⏳

and more.

You can streamline your inventory management process with Fabrikatör's user-friendly interface, strong customer support, and functional tools. Book a demo now to discover more about this 5/5-rated Shopify app!