Case Study

Adopting Inventory Optimization and Backorders to Grow a Shopify Store: WRISTR’s Journey

Discover how WRISTR, a leading online retailer of Smart Watch accessories, transformed its inventory management with Fabrikatör's innovative solutions, driving efficiency, profitability, and customer satisfaction.
WRISTR

About WRISTR

👥 Team Size: 20 | 📍 Rheinzabern, Germany | ⌚ Watchband | 🛍️ Shopify

WRISTR began in early 2020 as a passion project by Nathanael, centered around his love for Smart Watches and their straps. What started as a simple Instagram blog quickly evolved into a thriving online store, and by January 2021, WRISTR GmbH was officially founded.

Managing restocks became increasingly challenging as the brand grew and introduced a wider range of high-quality Smart Watch bands and accessories. With the expanding product line, they needed a solution to maintain the right stock balance—ensuring they had sufficient inventory of popular items without overstocking slower-moving ones.

"Very easy to use app for managing your restocks. The most important tool is, to enter lead times and on stock times, so you don’t just have enough stock, but have not to much stock of not good selling items. Thank you for helping us solving our logistics issues :)."
Nathanael Ziegler
Nathanael Ziegler
Founder and CEO of WRISTR

Challenges

🔸 Growth Hurdles

As WRISTR expanded, they faced the common challenges of running a growing online business. The biggest hurdle was stocking shelves with a sufficient amount of inventory.

🔸 Efficient Order Fulfillment & Customer Experience

They knew that ensuring orders reached customers on time was crucial for maintaining customer satisfaction. To achieve this, they needed to constantly optimize their inventory—keeping stock levels high for best-selling products while balancing them with slower-moving items. To achieve this balance, they needed extra support.

🔸 Need for Smart Inventory Management

With increasing demand, WRISTR recognized the necessity for an efficient inventory management system to keep up with their growing business.

WRISTR started looking for a comprehensive inventory management solution that would allow them to stay ahead of demand and avoid stock issues.

Solutions

After carefully investigating 🔍, WRISTR partnered with Fabrikatör to overcome their inventory management challenges. Here’s how Fabrikatör helped them overcome these challenges and support the growth of the store:

🔹 Real-Time Inventory Visibility

Fabrikatör’s real-time inventory insights allowed WRISTR to track stock levels accurately. This gave them the power to see what was selling fast and what was not, allowing better inventory decisions and more effective promotions. Plus, by carefully setting up minimum order quantities and batch sizes in Fabrikatör, WRISTR manages inventory levels effectively, balancing between avoiding surplus stock and preventing out-of-stock.

🔹 Backorder Feature

With Fabrikatör's backorder feature, WRISTR never misses a sale, even if something's temporarily out of stock. This minimizes potential revenue loss and keeps customers happy by ensuring product availability. They also use the backorder feature to do a market search as they preorder for the new season to see which products will be in higher demand.

🔹 Replenishment and Purchase Orders

With Fabrikatör’s automated replenishment, WRISTR could generate purchase orders on time, ensuring optimized stock levels.

🔹 Custom Reporting

Managing slow-moving items was a major challenge for WRISTR. With Fabrikatör's reports, they could easily identify these products and track their sales regularly. This helped them make better decisions and reduce unnecessary orders for those items.

What Happened After WRISTR Adopted Fabrikatör?

They experienced:

⚙️ Optimized Inventory Operations, More Focus on Growth

WRISTR saved time by eliminating manual inventory tracking, allowing their team to focus on more critical aspects of the business, such as product development and marketing.

📉 Fewer Stockout, Balanced Stock Levels, More Sales

WRISTR reduced stockout of top-selling items, ensuring availability during peak periods and minimizing missed sales. By managing backorders effectively, they kept customers satisfied even when stock was temporarily unavailable. Additionally, balanced stock levels helped reduce overstock of slower-moving products, enhancing overall inventory efficiency.

Conclusion

WRISTR has transformed its inventory management processes with Fabrikatör’s advanced features, grown more easily, enhanced customer satisfaction, and improved overall operational efficiency. With Fabrikatör, WRISTR makes more confident demand plans by analyzing its inventory and customer demand more effectively. They can focus on growing their brand and refining their sales strategies without stock issues.

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