In eCommerce, being efficient and making customers happy keep your store running smoothly. There are numerous strategies and tools available to increase eCommerce sales, and the number of these strategies is growing day by day. One of them can significantly enhance your Shopify store's performance, and it is bundling products. That’s why, in this article, we compiled the top 5 bundle apps for Shopify. But first, let’s start with the definition of bundle offering.

What is a Bundle Offering?

According to Shopify, a bundle is a set of two or more related products, commonly offered at a discount. In product bundling, a bundle can include complementary items, variations of a product, or a combination of different products that create value for the customer. It works in a variety of ways, some of which include:

Cross-Selling 👗👠👜

Cross-selling is a sales technique where a retailer suggests additional products or services related to what the customer is already purchasing. It aims to enhance the customer's shopping experience by offering complementary items that go well together. A clothing store can implement cross-selling by bundling a dress, shoes, and handbag together. This bundled package offers customers a complete outfit solution, encouraging them to buy all three items together at a discounted rate.

Pure Bundling 🛒

Pure bundling in eCommerce refers to offering a set of products or services together as a single package, with no option for customers to purchase individual items separately. This strategy is commonly seen in the online retail industry, especially among larger companies or platforms looking to streamline offerings and potentially limit customer choices. For example, an eCommerce platform might create a bundle that includes a laptop, a laptop bag, and a wireless mouse, selling them together as a package deal. Customers who want these items must purchase the bundle as a whole; they cannot select and buy each item separately.

Mix-and-match 🛍️

Mix-and-match bundles allow customers to select the specific products and variations they want to include in their bundle. This means customers have the freedom to personalize their bundle according to their preferences and needs. For example, in a mix-and-match bundle for clothing items, customers can choose the colors, sizes, and styles of each item they want to purchase as part of the bundle. This flexibility enhances customer satisfaction and provides a better shopping experience, ultimately increasing sales.

Seasonal Promotions 🧤🎿🧥

This strategy allows customers to easily purchase a curated collection of products that are relevant to specific seasons or festivities, such as Christmas decorations, winter sports gear, or outdoor patio accessories. A home decor shop can bundle seasonal items like holiday decorations or outdoor accessories to capitalize on festive trends. By offering these bundled packages during relevant times of the year, the shop can attract customers looking for themed or seasonal items and capitalize on festive trends. This approach not only boosts sales potential but also enhances the customer's shopping experience.

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So far, offering bundles doesn't seem like a challenge; it is a very applicable strategy. After choosing the suitable bundle app, you can select bundling methods that fit your sales and store needs. It has a lot of advantages for your Shopify store. Let's go over them and see why you need them for your eCommerce business.

Advantages of Using Bundle App for Shopify

Bundling brings many advantages to eCommerce stores.

🚀 Increase Average Order Value

Bundled offers attract customers to buy more products at once, which boosts the average amount they spend per order. For instance, a tech store might bundle a laptop with accessories like a mouse and a bag, encouraging customers to add these items to their cart together.

📌 For more detail, you can read Increase AOV with Bundles.

🧹 Clear Out Old Inventory

Bundling can help move slow-selling items by pairing them with more popular products so that you can reduce your inventory and increase your sales. For example, a fashion retailer could bundle a slow-moving item, such as a winter coat from last season, with trendy accessories or newer clothing items that are more popular. By doing so, they can clear out old inventory while enticing customers with attractive deals.

🤝 Enhance Customer Experience

Customizing bundled products to suit individual customer needs can greatly enhance their shopping experience. For example, imagine a beauty store that creates skincare bundles specifically designed for different skin types or concerns. This thoughtful approach not only satisfies customer preferences but also strengthens their loyalty to the brand. Moreover, offering discounts or exclusive deals within these bundles adds extra value for customers, making their purchase decisions even more rewarding.

👀 Drive More Visibility for Your Products

Bundling can also be used to increase the visibility of less-known products. For example, a home goods store could bundle a new product with a popular item, showcasing the new product to customers who might not have noticed otherwise. By bundling products strategically, businesses can drive more attention and sales to specific items, ultimately boosting overall revenue.

Before we move on to the Shopify apps that make you leverage all these advantages, let's briefly look at what you should consider when choosing the right app.

Factors to Consider When Choosing a Bundle App

Before selecting a bundle app for your Shopify store, you should make sure that the app is easy, customizable, compatible, insightful, and supportive.

Ease of Use 🧩

The bundle app should have a user-friendly interface and intuitive features, making it easy for store owners to set up and manage bundles without technical expertise.

Customizability 🎨

It's important that the app allows customization options, such as adjusting bundle components, pricing, visuals, and promotional messages, to align with your brand and marketing strategy.

Compatibility 🔄

The bundle app should seamlessly integrate with Shopify and other essential apps or plugins you may be using, ensuring smooth functionality without any conflicts or technical issues.s.

Insightful Analytics 📈

Look for a bundle app that provides detailed analytics and reporting features. This includes tracking bundle performance, sales data, customer behavior, and conversion rates, allowing you to make data-driven decisions and optimize your bundling strategies.

Supportive Resources 🛠️

Consider an app that offers comprehensive support resources, such as tutorials, guides, FAQs, and responsive customer support. This ensures that you have access to assistance whenever needed, helping you maximize the app's potential and address any issues effectively.

After considering these important criteria for selecting a bundle app, let's explore the best bundle apps available for Shopify stores.👇

Top 6 Bundle Apps for Shopify in 2024

We've curated a list of the top bundle apps for Shopify.

1. Bundler ‑ Product Bundles

📱 The Bundler app on Shopify allows merchants to create product bundles with discounts for customers who purchase items together. This app helps increase the average order value by encouraging customers to buy multiple products in a bundle at a discounted price. It offers various bundle types such as classic bundles, mix-and-match bundles, volume discounts, frequently bought-together options, quick bundle upsells, and more.

👤 Best for new Shopify merchants looking for a budget-friendly bundle solution.

💲The app comes with a free version and two other plans with monthly fees. The pricing ranges from $6.99 to $9.99 per month, depending on the plan chosen. Learn more now.

2. Unlimited Bundles & Discounts

📱This featured bundle app allows businesses to create product bundles with discounts. Users can quickly set up customizable discounted bundles, including buy-one-get-one deals, fixed-price bundles, and custom discount codes. The platform offers a variety of discount types, such as checkout discounts, cross-sell promotions, and volume discounts. It's a valuable tool for optimizing sales strategies through bundled offers.

👤 Ideal for all Shopify stores with its automated installation and API integration offering for advanced users.

💲 This 4.8-rated app’s price changes between 13.99-29.99 dollars per month. It also has a free plan. Learn more now.

3. Wide Bundles ‑ Quantity Breaks

📱WideBundle streamlines the creation of product bundles, quantity discounts, and BOGO deals, enhancing your store's average order value. With integrated widgets and customizable options, it simplifies the buying process and seamlessly integrates with other upsell apps, side cart apps, or page builders, making it a top choice for maximizing sales through bundle promotions.

👤 This app is ideal for all Shopify stores, whether you're just starting out or have been in business for a while. In addition, their customer support stands out, as highlighted by numerous satisfied customers.

💲Wide Bundles is a 4.9-rated app and it offers two plans. The price is changing between 18-36 dollars per month. Learn more.

4. Frequently Brought Together

📱Frequently Brought Together is one of the most popular apps in Shopify. It is a  4.9-rated app focused on simplifying the process of customers purchasing related products with just one click. This boosts order values and revenue by offering AI-driven recommendations, customizable bundle options, and various discount types. With its focus on bundle types like custom, fixed, frequently bought together, and upsell bundles, along with flexible pricing options for discounts, it's a powerful tool for maximizing sales and enhancing customer experiences.

👤 With its user-friendly & easy interface and functional features it is ideal for new and growing Shopify merchants.

💲 It has a free plan and also an unlimited version that costs $9.99 per month. You can visit the Shopify app store to learn more.

5. Rebolt | Mix-and-match Bundles

📱Rebolt simplifies creating bundles, buy one get one (BOGO) offers, volume discounts, and mix-and-match options. Using Rebolt, you can encourage shoppers to add more items to their carts by offering bundles, BOGO deals, mix-and-match options, and more. The app allows for easy customization of these bundles with discounts, upsells, and cross-sells. Rebolt Bundle Pro aims to increase Average Order Value (AOV) and boost sales growth. The app provides a variety of bundle types, including build-a-box, cross-sell bundles, custom bundles, fixed bundles, frequently bought-together, mix-and-match bundles, and upsell bundles.

👤 Ideal for beginners and growing Shopify stores.

💲This 4.8-rated app offers a free version, along with three other plans priced between $9 and $19 per month. Visit the Shopify app store to learn more.

6. Zoorix Bundle Kit & Cross Sell

📱Zoorix offers its users AI-powered product recommendations, bundle upsell offers, cart upsell capabilities, quantity breaks and discounts, buy x get y promotions, mix-and-match bundles, frequently bought together suggestions, cross-sell offers, bundle discounts, and a dedicated cart drawer designed for upselling and cross-selling. You can create mix-and-match offers based on collections, with a dedicated bundle promotion page for showcasing your bundle kits. Sell various bundles including mix-and-match, AI-based bundles, fixed-price bundles, percentage-based bundles, and bundles based on quantities.

👤 Ideal for all Shopify stores with its different pricing strategies, including a free plan for startups, reliable customer support, and clear documentation.

💲Zoorix has a free plan for start-ups, and other plans’ fees change between 7.99 and 29.99 dollars per month. Learn more now.

Choose Efficiency & Manage Your Inventory with Fabrikatör!

Using sales strategies like bundling is crucial for a Shopify store. However, like all eCommerce sales strategies, it's based on your inventory status. It's essential to accurately track the stock of the products you bundle, perform advanced inventory forecasting for sales, and develop strategies such as managing backorders when you're out of stock. 📦 You can only do this with a functional inventory management tool. Which tool is that? Of course, it's Fabrikatör. ✨

Fabrikatör fully integrates with Shopify and brings a lot of benefits to your Shopify store. With Fabrikatör, you can:

• Automate various inventory management tasks. 🤖
• Save time by restocking inventory on time or creating purchase orders in seconds. ⏱️
• Monitor inventory, set growth goals, and create custom reports directly from the dashboard. 📊
• Utilize backorder and preorder features aligned with purchasing to turn inventory and out of stock products into profit. 💰
• Streamline inventory planning and control by effortlessly managing purchasing, demand forecasting, freight, and order management. 🚚
• Handle your supply chain operations efficiently by integrating your Shopify store with ShipHero, Klaviyo, and many more. 🛠️

Transform your inventory management experience with Fabrikatör, allowing you to invest your energy where it matters most. 🚀 Book a demo now and discover more!