Developments in computer and internet technologies have caused some innovations in shopping and trade practices. Nowadays, also called the digital age, online shopping and product sales have become widely prevalent. One of the applications that offers ready-made stores without having any software knowledge on the internet and that makes it possible for everyone to sell on the internet is the Shopify application. Shopify, a Canadian-based e-commerce platform, offers great opportunities to people who want to sell products over the internet but postpone it because they have no knowledge about it. People who evaluate the possibilities offered by Shopify correctly can sell products on the internet without spending too much time and needing any technical knowledge. In addition, Shopify product variants are offered for various models of products planned to be sold. This application also offers secure payment methods in order to receive payments for the sales.

What are Shopify Product Variants?

Shopify product variants are a convenience for people who want to sell products on this platform. When there are different models of the same product, use of variant should be applied. In this way, product variety is provided. For example, let's imagine a sweater with a crew neck in a shop that operates on women's clothing. If different colors of this sweater are to be offered for sale, Shopify product variants should be used.

In this way, the store owners are saved from the trouble of entering the same product over and over again. Adding a variant to products sold in Shopify stores is a fairly easy and time-consuming process. With the addition of a variant, there is also the possibility to enter different descriptions and information for each product. Or let's imagine that there is a company selling stationery products on this platform and one of the products it sells is a pencil. The most commonly used models in pointed pens are 0.5 mm, 0.7 mm and 0.9 mm. Once the entry of one of these items is entered, the variant addition method should be used for the other items instead of entering them individually.

How to Add Product Variants in Shopify?

Adding Shopify product variants isn't actually a difficult process. However, due to the foreign language of the site, sometimes there may be problems. People who want to add variants for their products must first click on the heading "Variants" and then on "Add Variant". This is the first step in adding Shopify product variants. After that, you can start adding variants to the products.

There are two concepts to consider when adding variants. One of them is "Option name" and the other is "Option value". The first of these concepts states what the variant to add, that is, the quality of the product. If the product is an outfit and different colors will be added as a variant, "color" or "color" must be written as a title in option name.

If different sizes of clothing will be added, the terms "size" or "size" should be added to the header. Another concept, option value, refers to the position of the product within the heading determined in the previous stage. In other words, if the color will be added as a variant, the color of the product must be written in option value and a separate color entry must be made for each variant. Then, by clicking the "save" button, the Shopify product variants should be saved. The number of variants that a product can be entered is unlimited.

Adding Additional Variants to a Product

Adding a variant is an important consideration for people selling products through Shopify. Because adding different models of the product also means that customers are offered more options to purchase. However, adding Shopify product variants alone is not sufficient to sell a product well. One of the most important issues for a product to be considered successful and to be preferred by customers is photography.

Variants should not only be added as names, but a clear and vivid photo of the product should be added for each variant. When customers look at different variants of the product, they should be able to see their photo. How diversified a product is with variants and how well it is presented visually, well promoted; the demand of customers increases to that extent. Shopify offers a number of conveniences for the sale of products. However, it is also possible to take advantage of some digital marketing methods to implement more effective sales strategies.