Is your Shopify store ready for the fast-approaching Black Friday and Cyber Monday period? 🛍️ If not, you better be starting. 2023 BFCM Shopify merchants enjoyed over 20% increase in sales, scaling to $9.3 billion.

Imagine missing out on such potential just because you didn’t optimize your BFCM marketing campaigns before peak season begins. Sure, optimizing your inventory is crucial in ensuring customer satisfaction during this period, but how can users find your offers?

Effective marketing during BFCM ensures that your Shopify store stands out. The offers help attract more people to the store, and with effective engagement strategies, you can convert them into buying customers you could retain even past the Black Friday and Cyber Monday shopping frenzy.

Since developing and running an effective BFCM marketing campaign takes work, useful Shopify apps specialized in this area would help you get better prepared. That’s why we’ve compiled them for you in this blog.

Why Do You Need Shopify Apps to Manage Marketing Activities During BFCM?

As your Shopify store grows and your product range expands, managing marketing processes manually becomes increasingly difficult. In addition to that, manual marketing activities during the high-traffic Black Friday and Cyber Monday periods can be resource-intensive and quite daunting. Shopify apps help lighten the load by streamlining processes, automating campaigns, and offering data-driven insights to optimize sales and efficiency. However, only a few marketing apps can help you through this peak season, so you should choose wisely.

📌 Do you need a template to ensure every department, marketing, warehouse, and finance is working together efficiently before, during, and after the Black Friday and Cyber Monday seasons? Check out the Operational Checklist for BFCM 2024.

What Should You Consider Before BFCM When Choosing the Best Marketing Apps for Your Shopify Store?

The key considerations to help you choose a valuable app include the following:

🔸 Features and functionality: Determine your pain points and pick an app tailored to meet them. For instance, if communication is the main concern, you need an app offering email and SMS marketing features.

🔸 Customer reviews: Reputation is critical when picking any app; nobody can entirely know the functionality of a Shopify app more than its user. By reading user feedback, you can get a pretty good idea of your experiences with the app.

🔸 Ease of use: You need an app to speed up and improve your marketing processes, not complicate things as you head into a period like BFCM. The Shopify app you choose should be functional, user-friendly, and quick.

🔸 Price: Cheapest isn’t the go-to, but that doesn’t make the priciest the automatic pick. The price factor is all about balancing what it’ll cost your business and the return you’ll get from the investment during Black Friday and Cyber Monday.

Now that you know what to consider, let’s look at some Shopify apps to help supercharge your BFCM marketing efforts.

Top Shopify Apps to Master Marketing Activities During BFCM

Here are some top Shopify apps to help you manage your marketing activities efficiently during BFCM:

Klaviyo: Email Marketing & SMS

Klaviyo makes personalizing email and SMS marketing a breeze. The app lets you leverage customer data for targeted campaigns, significantly boosting efforts to win more customers and cultivate long-term relationships. Besides, you can use Klaviyo to update customers about their preorders and backorder status throughout the BFCM period. You can find many if you don’t have time to create templates.

💳 Klaviyo has two paid plans: the combined email and SMS package costs $60 per month, while the email-only package costs $45 per month. There’s also a free plan available for starters. Click here for more details.

Triple Whale Analytics

While intuitions can help up a marketing strategy, they can never match the power of reliable data. Triple Whale Analytics equips you with comprehensive real-time data to help iterate your Black Friday and Cyber Monday marketing campaigns for enhanced effectiveness and efficiency. The actionable insights help you invest in strategies that deliver rather than relying on guesswork.

💳 Triple Whale offers three paid and free plans: Growth at $129 per month, Pro at $199 per month, and Enterprise at $279 per month. Learn more now.

PageFly Landing Page Builder

Custom BFCM landing pages are critical, but do you have the time and coding skills for the task? PageFly Landing Page Builder offers an intuitive drag-and-drop editor that helps you quickly develop custom landing pages with no coding skills. The professional-looking pages improve your efforts to target diverse customer segments and attract, generate, and optimize lead conversion rates.

💳 PageFly offers two paid plans: the Limited version at $24 per month and the Unlimited version at $99 per month. Learn more here.

Essential Countdown Timer Bar

A key ingredient for BFCM's success is embracing the fear of missing out (FOMO). You can do this by creating a sense of urgency and scarcity. The simplest way to achieve this is through countdown timers, which you can easily include in your Shopify campaigns using the Essential Countdown Timer Bar.

💳 It offers three paid plans to meet the varying needs of Shopify users, with prices ranging from $6.99 to $29.99 per month. You can access more here.

Bundler - Product Bundles

Bundling products is among the most effective strategies during the Black Friday and Cyber Monday periods. However, it can be exhausting. Which products do you bundle? How do you ensure you aren’t simply breaking even? Which cross-selling or upselling opportunities are the most effective for your products? Bundler - Product Bundles offer customizable options that make the process more manageable. This way, you’ll have an easier time improving the average order value, which can significantly increase your revenue.

💳  The Bundler app is very budget-friendly with its two paid plans: $6.99 per month and $9.99 per month. There is also a free version available. You can check it out here.

VIDEOWISE Shoppable Video UGC

Videos deliver the interactive content that modern digital marketing campaigns demand. With VIDEOWISE Shoppable Video UGC, you’ll easily create fast-loading and impressive interactive videos that’ll help improve your Black Friday and Cyber Monday campaigns’ effectiveness.

💳 The app provides a free trial and offers paid plans, varying from $99 to $499 per month, depending on the features included. You can learn more here.

📌 To successfully navigate the BFCM period, you need effective Shopify apps not only for marketing but also for inventory planning, finance, fulfillment, and customer support. In this blog, we’ve compiled a list of essential apps for you: 10 Top Shopify Apps for Successful BFCM.

After you’ve developed an effective Black Friday and Cyber Monday marketing campaign, what comes next? The most straightforward answer is efficient inventory management. This is crucial since the last thing you want is to disappoint customers with out-of-stock messages. That’s where Fabrikatör comes into play.  🚀

Fabrikatör: Most Reliable Black Friday and Cyber Monday Assistant for Your Shopify Store

BFCM is about selling discounted products to the right customers while avoiding stock issues and boosting cash flow—exactly what Fabrikatör is designed to deliver. 📈

After choosing the best marketing apps for your store, pair them with an efficient inventory management tool like Fabrikatör to keep your stock under control, prevent shortages, and streamline your operations for a successful BFCM. How?

• You can make more realistic plans 📈 with Fabrikatör’s advanced demand planning, avoid last-minute POs and stock issues during BFCM,
• You can restock inventory on time with Fabrikatör’s notifications,
• Integrate with 📧 Klaviyo to manage marketing processes efficiently  during BFCM,
• You can keep selling and generating cash flow by accepting backorders,
• Make seasonal 📊 analyses to be better prepared for the upcoming peak season,
• Choose the most 💸 cost-efficient purchasing routes to decrease your costs,

and much more. Curious about all the capabilities of Fabrikatör? See it in action in 30 minutes. With Fabrikatör’s features and the right marketing apps, you can easily align your inventory and ad marketing strategies, positioning you at an advantage during the BFCM period. Here is how to align inventory and marketing to ensure your BFCM campaigns deliver the best value.

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📘 Need a guide to perfect your inventory planning process? With the Inventory Planning Playbook, learn how to manage your inventory before, during, and after the Black Friday and Cyber Monday seasons. Access here!

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