Have you started preparing your eCommerce store for the upcoming BFCM period yet?

🗓️ This year, Black Friday falls on November 29, with the weekend wrapping up on Cyber Monday, December 2. Let's take a moment to recall the significance of this busiest shopping season of the year with some eye-opening stats:

🔸 Black Friday remained the top day for online shopping in 2023, with 90.6 million U.S. consumers.

🔸 Cyber Monday 2023 set new records, reaching $12.4 billion in online sales.

Undoubtedly, Black Friday and Cyber Monday are fantastic opportunities to maximize your eCommerce store's profits. With this once-a-year chance, you must support your sales efforts with effective strategies. Bundling is one such strategy that can significantly boost your sales and inventory turnover during BFCM. In this blog, we’ll discuss what bundling is, the best strategies to apply during BFCM, and what tools can help you develop an effective strategy. Let’s start!

What is Product Bundling?

Shopify defines a bundle as two or more related products commonly offered at a discount. Bundling is a sales strategy where you offer a package that includes multiple products at a discounted price. For example, let's say you have an apparel eCommerce store. You could sell polo shirts in a three-pack bundle with a discount.

This can help you sell significantly more t-shirts than usual, potentially move colors that haven’t been selling well, and ultimately increase your profits. By planning how to use this strategy before the busy BFCM season kicks off, you can make the most of the increased sales during the BFCM period. So, how else can product bundling benefit you during the BFCM period?

Why Do You Need Bundling for Black Friday and Cyber Monday?

There are several key reasons you should benefit from bundling during BFCM:

👉 To Maximize Average Order Value During BFCM

Firstly, do not forget that Black Friday and Cyber Monday are the busiest shopping seasons when sales are higher than ever. Applying effective sales strategies like bundling is especially important in such a time to maximize your earnings. 💰 You can increase your average order value with a bundling strategy by offering bundles at a discount compared to buying items individually.

👉 For Easier Shopping Experience During Black Friday and Cyber Monday

Offering curated bundling during such busy times as BFCM simplifies the shopping experience for customers and allows them to make decisions more easily. Bundles are carefully selected to include related or complementary products so customers can find everything they need in one purchase. Imagine a tech bundle including a phone case, screen protector, and charging cable. 📱🔌 This curation saves time and enhances the shopping experience by presenting a ready-made solution that meets their needs. 🎯

👉 For Increased Customer Satisfaction

Passing discounts to your customers is another key benefit of bundling during BFCM. 🎁 By offering bundles at a reduced price compared to buying each item separately, you provide added value that encourages customers to spend more. 💸 This approach boosts your sales and makes your offers more attractive, helping to drive higher order volumes and increase customer satisfaction. 🌟

👉 To Clear Out Dead Stock and Refresh Your Inventory

Bundling is a great way to clear out old stock during BFCM. 📦 By combining slower-moving items with popular products, you can move excess inventory while still providing value to your customers. This helps free up space and resources for new products, keeping your inventory fresh and relevant. 🔄

👉 To Increase Product Visibility and Brand Exposure

Bundling can also increase the visibility of your products. 🌟 When you group items together, you draw attention to products that might otherwise go unnoticed. This not only boosts the sales of individual items but also enhances overall brand exposure. 📈

Bundling is indeed an effective and profitable strategy, yes. However, certain conditions need to be met for it to work well.

📌 Need a checklist to ensure all operations in your eCommerce store run smoothly and efficiently before, during, and after the BFCM season? Check out the Operational Checklist for BFCM 2024.

What Do You Need for an Effective Bundling Strategy During BFCM?

Since bundling is a sales strategy, its effectiveness is directly influenced by how automated and advanced your inventory planning process is. By effectively managing factors such as accurate analyses, forecasts, the speed of purchase orders, and inventory visibility, you'll maximize the benefits of your bundling strategy during BFCM.

1️⃣ Product Analysis Identify the Popularity of Your Products

Fabrikatör gives you real-time insights into which products are in high demand 🔥. By analyzing sales patterns 📊 and product performance 🏆, you can identify which items are best suited for bundling, increasing the appeal of your offers during BFCM 🛍️.

📌 You can identify the popularity of your products with ABC Analysis before BFCM starts. Read ABC Analysis for eCommerce Inventory for more details.

2️⃣ Seasonal Demand Forecasting

Wouldn't it be great if you knew exactly how much demand each product in your bundle would have and could stock accordingly? 🔮 That way, you could continue selling without interruption, ensuring you have enough of every product during your bundling period. 📦 To achieve this, you need to apply seasonal forecasting 📊. This involves reviewing and analyzing accurate data from last year's BFCM sales 🛍️, which you can easily do with Fabrikatör. By examining this data, you can see how demand shifted during this peak season 📈 and better prepare for the upcoming BFCM, stocking just the right amount of products. ✅

3️⃣ Automatically Optimized Inventory Levels for Bundled Products

Constantly monitoring your products in real-time and reordering on time is crucial to generating cash flow and keeping customers satisfied 🕒. When you can't manage this during the busy BFCM period, your bundles might be missing products, and delivery times could be delayed 🚚⏳. By using a tool like Fabrikatör to monitor your inventory in real-time and send you replenishment notifications 🔔, you can automate this process. This way, you'll save time and keep selling your bundles without running out of stock ✅.

📌 You can find the Top 5 Automated Inventory Replenishment Software in 2024 here.

4️⃣ Quick Purchase Orders for Bundles

Automating and fastening purchase order creation helps you quickly and efficiently replenish stock so your bundles have enough inventory to meet the increased demand during BFCM. You can start creating POs with Fabrikatör quickly.

📌 Do you need a free purchase order template for your eCommerce store? Access it here: Free Purchase Order Template for eCommerce

5️⃣  Inventory Visibility

To see the current stock status and all important details of your products, you need to have clear inventory visibility 👀. This way, you can easily create bundling strategies, knowing the exact status of your products. Fabrikatör provides this visibility, making it easier for you to develop effective bundling strategies for BFCM 📦🛍️.

6️⃣ An Advanced Bundling App

Figuring out which products to bundle, ensuring the best value, and choosing the right discounting strategy can be overwhelming throughout the highest shopping season of the year. These questions can add a lot of stress during the BFCM. That’s why smart eCommerce sellers use advanced bundling apps. With the right bundling app, you can focus on creating deals easily instead of getting lost in the details.

📌 Are you a Shopify business owner? Click here to reach out to Top Shopify Bundling Apps for BFCM.

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📘 Do you need a BFCM guide to improve your inventory planning process? With the Inventory Planning Playbook, you can learn how to manage your inventory before, during, and after the BFCM season. Read more!

Can You Use Excel for Product Bundles on Black Friday and Cyber Monday?

Actually, yes. Excel can be used for bundling during BFCM, but it’s not the most efficient or accurate tool for this task.

While Excel has basic features for organizing products and calculating prices, it struggles with real-time inventory tracking and managing large datasets—critical elements during the fast-paced BFCM period. Plus, it lacks the automation features and advanced capabilities required for efficient bundling strategies. Using one of the best bungling apps and advanced inventory management solutions like Fabrikatör, you can overcome Excel’s limits and manage your bundles effectively to maintain accurate stock levels and prevent stockouts.

📌 Learn more now: Why Isn’t Excel the Best Solution for BFCM Inventory Planning?

To sum up, for BFCM and, in fact, for all times, Excel is not ideal for managing product bundles and inventory operations, especially if you’re running a growing eCommerce store with many products. You need a robust bundling app + inventory management solution for ultimate Black Friday and Cyber Monday efficiency.

📌 Click here to reach out Top Shopify Bundling Apps for BFCM.

So, how can your eCommerce store ensure smooth bundling during BFCM? 🤔 Using an inventory management solution streamlines inventory management when paired with a dedicated bundling app!

Fabrikatör’s Advanced Inventory Plans 🤝 Strategic Bundles for Black Friday and Cyber Monday

With a powerful inventory planning assistant like Fabrikatör and a solid bundling app, you can maximize your profits on Black Friday and Cyber Monday. Let’s understand better how Fabrikatör helps you manage bundling strategies more efficiently.

📅 With Fabrikatör’s seasonal forecasting, you can accurately plan inventory for your bundles during BFCM. By predicting demand, you’ll have the right stock for high-demand items and avoid overstocking slower products, ensuring smooth and profitable bundling.

📊 Leverage Fabrikatör’s real-time inventory management and clear inventory visibility to track demand fluctuations with the most up-to-date data.

🔔 Fabrikatör notifies you when it’s time to reorder products during peak seasons, helping you avoid stockouts and keep your bundling strategy efficient.

🔄 Quickly generate purchase orders and effectively manage backorders and preorders to ensure smooth operations and prevent any loss of valuable time during Black Friday and Cyber Monday.

With all these features and more that Fabrikatör provides, your Shopify store can enjoy a profitable and efficient BFCM season. Get a demo and see how these features can improve your inventory management.

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